{"id":1086,"date":"2026-06-07T20:06:05","date_gmt":"2026-06-07T20:06:05","guid":{"rendered":"https:\/\/clauxstudio.estaciondiseno.es\/?page_id=1086"},"modified":"2026-06-07T20:09:10","modified_gmt":"2026-06-07T20:09:10","slug":"rediseno-lays","status":"publish","type":"page","link":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/rediseno-lays\/","title":{"rendered":"Redise\u00f1o Lays"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1086\" class=\"elementor elementor-1086\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54aff83 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"54aff83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511e88bb elementor-widget elementor-widget-heading\" data-id=\"511e88bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"e-715282ee-1cd508a e-divider-base\" data-interaction-id=\"715282ee\"  data-e-type=\"widget\" data-id=\"715282ee\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f100281 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3f100281\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_mobile&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174a5eff elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-media-carousel\" data-id=\"174a5eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:475,&quot;autoplay_speed&quot;:2000,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Lays_logocambiado_sinfondo\" style=\"background-image: url(&#039;https:\/\/clauxstudio.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Lays_logocambiado_sinfondo-scaled.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Mockup_delante_sinfondo\" style=\"background-image: url(&#039;https:\/\/clauxstudio.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Mockup_delante_sinfondo-scaled.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"fondito\" style=\"background-image: url(&#039;https:\/\/clauxstudio.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/fondito.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Mockup_etiqueta_sinfondo\" style=\"background-image: url(&#039;https:\/\/clauxstudio.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Mockup_etiqueta_sinfondo-scaled.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50295a7c elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"50295a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o Lays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf4ef81 elementor-widget elementor-widget-text-editor\" data-id=\"7bf4ef81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"_markdownText_8uuu9_137 _paragraph_8uuu9_129\">Proyecto acad\u00e9mico de\u00a0<strong class=\"font-semibold\">Dise\u00f1o Aplicado al Envase<\/strong>, centrado en el redise\u00f1o de una bolsa de patatas con un enfoque m\u00e1s visual, atrevido y diferenciador. Tras analizar el mercado, detect\u00e9 que muchos snacks utilizan recursos muy repetidos, como fotograf\u00edas realistas del producto, fondos planos y c\u00f3digos visuales bastante previsibles. Por eso, la propuesta apuesta por una est\u00e9tica m\u00e1s disruptiva, entendiendo el envase como un soporte de alta visibilidad capaz de llamar la atenci\u00f3n desde el primer vistazo.<\/p><p class=\"_markdownText_8uuu9_137 _paragraph_8uuu9_129\">Durante el proceso trabaj\u00e9 una gr\u00e1fica inspirada en la\u00a0<strong class=\"font-semibold\">psicodelia<\/strong>, utilizando formas fluidas, colores saturados y contrastes fuertes para representar la mezcla de dos sabores intensos:\u00a0<strong class=\"font-semibold\">cheddar y barbacoa<\/strong>. La ilustraci\u00f3n fue creada en\u00a0<strong class=\"font-semibold\">Procreate<\/strong>, con sombras tipo aer\u00f3grafo para aportar volumen y reforzar la sensaci\u00f3n de salsa, movimiento y explosi\u00f3n de sabor. Tambi\u00e9n se adapt\u00f3 la integraci\u00f3n del logotipo, la paleta crom\u00e1tica, la tipograf\u00eda y la informaci\u00f3n del envase, buscando que el producto se percibiera casi como una pieza de colecci\u00f3n dentro del lineal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef8e954 e-flex e-con-boxed e-con e-child\" data-id=\"1ef8e954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a587db1 elementor-widget elementor-widget-n-accordion\" data-id=\"6a587db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1780\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1780\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Curiosidades <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1780\" class=\"elementor-element elementor-element-62e7c35e e-con-full e-flex e-con e-child\" data-id=\"62e7c35e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f034580 elementor-widget elementor-widget-text-editor\" data-id=\"5f034580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La paleta crom\u00e1tica nace directamente de los dos sabores del producto: el naranja representa el cheddar y el rojo oscuro la barbacoa. Al mezclarse en una gr\u00e1fica psicod\u00e9lica, los colores no solo identifican el sabor, sino que tambi\u00e9n transmiten intensidad, energ\u00eda y esa sensaci\u00f3n de aperitivo compartido en un contexto m\u00e1s social y urbano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21ac8169 e-con-full e-flex e-con e-child\" data-id=\"21ac8169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75fb2b86 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"75fb2b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/index.php\/proyectos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver +<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Packaging Redise\u00f1o Lays Proyecto acad\u00e9mico de\u00a0Dise\u00f1o Aplicado al Envase, centrado en el redise\u00f1o de una bolsa de patatas con un enfoque m\u00e1s visual, atrevido y diferenciador. Tras analizar el mercado, detect\u00e9 que muchos snacks utilizan recursos muy repetidos, como fotograf\u00edas realistas del producto, fondos planos y c\u00f3digos visuales bastante previsibles. Por eso, la propuesta apuesta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1086","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":4,"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1086\/revisions"}],"predecessor-version":[{"id":1093,"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/pages\/1086\/revisions\/1093"}],"wp:attachment":[{"href":"https:\/\/clauxstudio.estaciondiseno.es\/index.php\/wp-json\/wp\/v2\/media?parent=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}